
OpenHouse (openhouse.com.vn) is a multi-developer marketplace for buying new-build property in Vietnam directly from the developer: legal documents checked by the platform, price lists published by the developer itself rather than marked up by middlemen, and a transparent priority reservation queue. Buyers search projects on a map, explore interactive site plans down to the individual plot, compare units and model payment schedules. At its centre is an AI sales advisor that answers buyers in Vietnamese at any hour. It sits on every public page, recognises the project the buyer is looking at, and answers questions on available units, prices, sales policies, legal status and nearby amenities by querying the live inventory rather than answering from memory — a buyer who says they have 2.2 billion VND gets the matching plots, not a brochure. When the buyer wants to speak to a person, the conversation becomes a lead in the developer's CRM with every question they asked attached, so the consultant calls back already knowing what the buyer is after. Because the advisor speaks about prices and legal status, it is grounded by design: it only ever sees what the public site shows, it says so when data is missing instead of guessing, and every conversation is reviewable by the developer. Behind the storefront sit a developer portal (projects, inventory, pricing, approvals, CRM, transactions, payments, agencies and commissions), a verification centre that issues time-limited trust labels, and an agency portal for multi-tier distribution. We designed, built and operate the platform end to end — architecture, full-stack development, the AI layer and its security model, and production infrastructure.
AI advisor on every public page that already knows which project the buyer is viewing
Answers from live data — the AI queries inventory by budget, bedrooms, area and orientation instead of guessing
Grounded by design: cost prices, commissions and hidden stock never reach the AI, only what the public site shows
Says "not listed yet" rather than inventing a unit, and flags that price and legal status must be confirmed at signing
A phone number typed into the chat opens a pre-filled lead form — one tap turns a conversation into a CRM lead
Leads arrive with the buyer's questions attached and are routed to consultants with SLA tracking
Streaming replies with live status while the AI checks the inventory — first words in under five seconds
Developers review every AI conversation on their own projects; blocked attack attempts are flagged in red
Daily AI news desk turning market and planning news into original SEO articles, published only after human review
Verified developer, project and legal labels, with a public transparency profile for every project
Interactive site plans down to each plot, with live availability and priority reservation
Bilingual interface — Vietnamese by default, with English

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